After years in the high-end fashion industry, Sanela Kaknjo felt the calling to create change in how companies approach mental wellbeing. As the founder of Flow Agency Management, she now bridges the gap between corporate environments and holistic wellness. Inspired by a life-changing Vipassana retreat in India, she shifted her focus to promoting meditation and breathwork in the workplace, helping leaders foster a new culture of wellbeing 2.0.

Can you tell us what you do now?

My name is Sanela Kaknjo and I am the Founder of Flow Agency Management. With a background in marketing and communication and having worked in the high end Fashion Industry for many years, my personal journey and transformation started in 2017.

It was a 10-day Vipassana retreat in India that changed my life and inspired me to share my story and transformation with the world and to make an impact around mental wellbeing. Having had experiences in unhealthy work environments where there was no room for authenticity and wellbeing, I felt the intrinsic need to bring change within the corporate industry.

Flow Agency is a holistic agency that represents various experienced holistic teachers in the field of yoga, meditation, breathwork, soundhealing and more holistic healing. My mission is to inspire conscious leaders from corporate companies, to embrace holistic sessions as part of their company culture and to promote active rest during the day for more wellbeing and work happiness.

I am a story member since April and I love that I am part of a community with like-minded people who are driven by their passion and motivated to bring transformation and healing into the world.

How did you get to where you are now? What education, life lessons, or mistakes have led you to this point?

In February 2018 at the end of my worldtrip, I did a 10-day Vipassana in India that changed my life. This was the beginning of my own transformation and interest in the power of holistic teachings. My mission is to inspire conscious leaders from corporate companies, who feel they want to bring change and lead more from the heart to embrace holistic etc. I lost my job in june 2020 and when I meditated on it, the idea of my own holistic agency became a vision , a dream and I felt I was ready to leave the Fashion industry. To be the connector and visionair between the corporate and holistic industry, with a mission to change the mindset on mental wellbeing.

Did you find it scary to start your own business? How did you make the decision?

Yes and it’s still challenging. I have a fulltime job next to Flow, so I can create from intuition, trusting the process. But sometimes I doubt if I have to focus on Flow fulltime so that my energy goes into it completely. And let go of the fear of this, so called, ‘security’.

What type of clients can come to you? Why specifically these?

I focus on conscious new leaders from corporate companies who consider themselves as pioneers in wellbeing, who are looking to integrate holistic sessions. This can be a CEO or a Manager. Or, a HR advisor.

What advice would you give to other coaches and therapists who want to start their own practice?

Follow your intuition and just do it. And if it's too scary to go all in, just keep your job next to it and go slow.

How did you find and what made you choose Stories?

I found Stories through Instagram. I love the vibe of the locations, amazing and beautiful! And the fact I can meet like-minded people, build my network and support each other.

Sanela Kaknjo

Member at Stories Sarphatistraat.

Sanela Kaknjo’s mission is to inspire corporate conscious leaders to embrace holistic practices for a healthier workplace. By integrating practices such as meditation and breathwork. Connect with her through her website or social channels to learn more.

Find Sanela’s Instagram here. Or send an e-mail to sanela@flowagencymanagement.com.

Also want to join the Stories Member Spotlight? Send an e-mail.

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From Fashion to Flow: Sanela Kaknjo’s Journey to Transform Corporate Wellbeing